THE NEW ENCYCLOPAEDIA BRITANNICA IN 30 VOLMUES MACROPAEDIA VOLUME 14 KNOWLEDGE IN DEPTH
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TECHNOLOGY'S PROMISE EXPERT KNOWLEDGE ON THE TRANSFORMATION OF BUSINESS AND SOCIETY
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(美)J. Paul Peter,(美)James H. Donnelly,Jr著;燕清联合译2005 年出版515 页ISBN:7302113440
本书旨在向学生讲授营销管理知识,并提高其营销管理水平,使其能够制定并遵循成功的营销战略。作者对营销过程进行了深入分析,为学生掌握成功的营销管理打下了基础。全书提供的案例不权涉及传统的营销原理,而且着...
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Managing Knowledge Assets and Business Value Creation in Organizations:Measures and Dynamics
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Introduction to catalysis and industrial catalytic processes
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