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本书通过对1979～1998年间中国和美国流行杂志的5737幅随机抽样的图片广告进行分析，发现在改革开放后的二十年间，全球化仅造成了部分文化移植：在广告的技术制作、专业标准和部分卖点上，中国广告不断向美国广告靠拢...
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