STRATEGIC MARKETING MANAGEMENT CASES SEVENTH EDITION
DAVID W.CRAVENS2002 年出版685 页ISBN：
CASES IN MARKETING MANAGEMENT REVISED EDITION
KENNETH L.BERNHARDT1981 年出版0 页ISBN：
Marketing management instructor's resource manual
Philip Kotler2000 年出版329 页ISBN：013013595X
RESEARCH METHODS IN MARKETING AND MANAGEMENT
BEHERUZ N SETHNA1984 年出版332 页ISBN：070994313X
STRATEGIC MARKETING MANAGEMENT CASES SIXTH EDITION
DAVID W.CRAVENS AND CHARLES W.LAMB1999 年出版624 页ISBN：
MARKETING MANAGEMENT STRATEGIES AND PROGRAMS FOURTH EDITION
1991 年出版449 页ISBN：0070489424
PROMOTIONAL STRATEGY:MANAGING THE MARKETING COMMUNICATIONS PROCESS
1986 年出版621 页ISBN：0256036438
MARKETING MANAGEMENT KNOWLEDGE AND SKILLS FOURTH EDITION
1986 年出版864 页ISBN：0256137277
MARKETING MANAGEMENT STRATEGIES AND PROGRAMS FIFTH EDITION
1994 年出版480 页ISBN：0071133224
