MARKETING MANAGEMENT THE MILLENNIUM EDITION
PHILIIP ROTLER2000 年出版751 页ISBN:0130122173
Strategic market management sixth edition
David A.Aaker2001 年出版338 页ISBN:0471415723
STRATEGIC MARKET MANAGEMENT FIFTH EDITION
DAVID A.AAKER1998 年出版330 页ISBN:0471332488
STRATEGIC MARKET MANAGEMENT FOURTH EDITION
DAVID A.AAKER1995 年出版379 页ISBN:0471309567
READINGS IN MARKETING MANAGMENT FROM THE EUROPEAN JOURNAL OF MARKETING
1987 年出版326 页ISBN:0070841837