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MARKETING CONCEPTS AND STRATEGY THIRD EDITION
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1979 年出版595 页ISBN：0395265037
BUSINESS MARKETING MANAGEMENT An Organizational Approach
1992 年出版899 页ISBN：0534929761
MARKETING A MANAGERIAL APPROACH SECOND EDITION
1987 年出版830 页ISBN：0538191104
FUNDAMENTALS OF MODERN MARKETING FOURTH EDITION
1985 年出版482 页ISBN：0133414396
PRINCIPLES OF MARKETING FOURTH CANADIAN EDITION
1999 年出版803 页ISBN：0136792677
MARKETING 99/00 TWENTY-FIRST EDITION
1999 年出版230 页ISBN：0070411751
MARKETING CHANNELS:A RELATIONSHIP MANAGEMENT APPROACH
1997 年出版728 页ISBN：0072534893
WOW! Resumes for Sales & Marketing Careers
1998 年出版244 页ISBN：0070120218
MARKETING TODAY SUCCESSES FAILURES AND TURNATOUNDS
1987 年出版220 页ISBN：0135578442
Marketing:A Behavioural Analysis Second Edition
1985 年出版328 页ISBN：0070841500
