Jonathan Wasserberger1977 年出版154 页ISBN:0801653517
BASIC MARKETING A MANAGERIAL APPROACH EIGHTH EDITION
1984 年出版841 页ISBN:0256030197
Marketing Channels:A Management View Second Edition
1983 年出版512 页ISBN:0030589967
MARKETING DECISION MAKING analytic framework and cases
1984 年出版461 页ISBN:0538195207
MARKETING MANGAGEMENT STRATEGY AND CASES FIFTH EDITION
1989 年出版958 页ISBN:0471601659
MARKETING MANAGEMENT STRATEGIES AND PROGRAMS FOURTH EDITION
1991 年出版449 页ISBN:0070489424