(美)JOE B.HOYLE,THOMAS F.SCHAEFER,TIMOTHY S.DOUPNIK著 王鑫改编2009 年出版489 页ISBN:
BUSINESS MARKETING STRATEGY:CONCEPTS AND APPLICATIONS
V.KASTURI RANGAN BENSON P.SHAPIRO ROWLAND T. MORIARTY1995 年出版354 页ISBN:
MARKETING PRINCIPLES & PERSPECTIVES FOURTH EDITION
WILLIAM O.BEARDEN THOMAS N.INGRAM RAYMOND W.LAFORGE2222 年出版0 页ISBN: