实用商务英语信函写作PDF电子书下载

本教材共分为三大部分。第一部分为商务英语写作的基础篇，涉及商务英语书信的写作原则、格式、及各种商务英语句型；第二部分为商务英语写作的实践篇，以进出口贸易流程为主线, 按照外贸业务磋商过程中各环节来安排，包括建立业务关系、询盘、报盘与还盘、订货、确认订单、货款支付、保险、包装、装运、投诉索赔、代理合作、电子邮件等。第三部分为综合进出口业务函电磋商模拟篇，分别为出口、进口业务交易磋商各一套，提供仿真的贸易情境，并设有整套的交易磋商任务，供学员从整体上把握进出口业务流程。同时本书附有参考答案。

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Overview of Business Communication 1

Part Ⅰ Fundamentals of Business Letter Writing 4

Module 1 Essentials of Business Letters 4

Module 2 Principal Parts and Layout of Business English Letters 21

Module 3 Main Parts of the Body of Business Letters,Beginning and Ending 33

Module 4 Referring to Something,Conveying Good/Bad News,Saying What You Can/Cannot Do and Providing Reasons 42

Module 5 Making/Answering Requests and Making Apologies 52

Module 6 Attracting Recipient's Attention,Making Complaints and Giving Warnings 67

Part Ⅱ Practical English Writing for International Business 80

Module 7 Establishing Business Relations 80

Module 8 Status Inquiry 95

Module 9 Inquiries and Replies 108

Module 10 Offers and Counter-offers 123

Module 11 Orders and Acceptance 143

Module 12 Payment Terms 163

Module 13 Insurance 186

Module 14 Packing 206

Module 15 Shipping 223

Module 16 Complaints/Claims and Adjustments 239

Module 17 Agency 256

Module 18 Electronic Mail 269

Part Ⅲ Comprehensive Import and Export Simulation 284

Module 19 Comprehensive Export Simulation 284

Module 20 Comprehensive Import Simulation 297

References 304

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