电子商务英语PDF电子书下载

本书内容为电子商务概述、因特网简介、电子商务带来的良机和影响、电子商务分类、移动电子商务、手机上网和移动电子通讯、移动电子商务服务体系、网络营销、传统营销方式与网络营销的区别、网络营销的基础和功能、电子商务营销策略、支付系统——网上银行、网上支付系统的优势和问题。

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Chapter 1 Introduction to Electronic Commerce(E-commerce) 1

1.1 Overview of E-commerce 1

1.2 Definitions and Benefits of E-commerce 7

1.3 Future Trends of E-commerce 13

Chapter 2 Classification of E-commerce 19

2.1 B2B Model 19

2.2 B2C Model 25

2.3 C2C Model 31

Chapter 3 Mobile Commerce(M-commerce) 37

3.1 Introduction to M-commerce 37

3.2 Wireless Devices and Business Model of M-commerce 42

3.3 Implementation Technologies of M-Commence 48

Chapter 4 E-commerce Corporation 54

4.1 A Comparative Analysis of eBay and Amazon 54

4.2 Analysis on Alibaba.com 60

4.3 Successful Strategies of Taobao's E-commerce 66

Chapter 5 Electronic Payment(E-payment)System 72

5.1 Overview of E-payment 72

5.2 New Payment Mode—PayPal 78

5.3 Analysis on Alipay Mode 84

Chapter 6 Security Technology of E-commerce 90

6.1 Message Security Issues 90

6.2 Securing the Firewall 96

6.3 Encryption and Authentication 103

Chapter 7 E-commerce Management 109

7.1 Web Site Design Issue 109

7.2 Risk Management 116

7.3 ICC Guidelines on Advertising and Marketing on the Internet 122

Chapter 8 Web Advertisement in E-commerce 129

8.1 Web Advertisement 129

8.2 Web Advertisement Methods 134

8.3 Web Advertisement Strategies 140

Chapter 9 Logistics Management of E-commerce 147

9.1 Electronic Logistics 147

9.2 Environmental Logistics 153

9.3 Logistics Automation 158

Word List 165

References 179

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