二十一世纪普通高等院校实用规划教材 经济管理系列 国际商务英文与函电 第2版PDF电子书下载

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Unit One Global Economy and Market Globalization 1

Globalization of Markets 2

Phases of Globalization 2

Dimensions of Market Globalization 4

Drivers of Market Globalization 6

Firm-level Consequences of Market Globalization：Internationalization of the Firm's Value Chain 9

China in Global Economy 11

Vocabulary 12

Unit Two International Business 13

Introduction 13

Activities in International Business 14

The Nature of International Trade 14

The Nature of International Investment 15

Services Trade as Normal Products 16

How does International Business Differ from Domestic Business？ 18

The Four Risks in Internationalization 18

Who Participates in International Business？ 20

Why Should We Study International Business？ 22

Facilitator ofthe Global Economy and Interconnectedness 22

Contributor to National Economy 23

A Competitive Advantage for the Firm 24

A Competitive Advantage for Us 25

Vocabulary 26

Unit Three Business Letter Writing 27

Writing Principles of Business Letters 27

Layout of Business Letters 28

Letter Forms 32

Semi-indented Letter Style 32

Blocked Letter Style 33

Words and Expressions Commonly Used in Foreign Trade 34

Unit Four Establishing Business Relations 37

Specimen Letters 38

Vocabulary 42

Words and Expressions Commonly Used in Foreign Trade 44

Preposition 45

Business Conversations 47

Useful Expressions 47

Case Study 48

Exercises 50

Unit Five Sales Promotion 53

Specimen Letters 54

Vocabulary 58

Words and Expressions Commonly Used in Foreign Trade 59

Preposition 61

Business Conversations 63

Useful Expressions 64

Exercises 65

Unit Six Enquiries and Replies 67

Specimen Letters 68

Vocabulary 71

Words and Expressions Commonly Used in Foreign Trade 72

Preposition 76

Business Conversations 77

Useful Expressions 78

Case Study 79

Exercises 82

Unit Seven Quotations,Offers and Counter-offers 85

Specimen Letters 86

Vocabulary 91

Words and Expressions Commonly Used in Foreign Trade 93

Preposition 95

Business Conversations 96

Useful Expressions 97

Case Study 98

Exercises 100

Unit Eight Orders and Their Fulfilment,and Sales Contracts 104

Ⅰ．The buyer's obligations 105

Ⅱ．The seller's obligations 105

Specimen Letters 105

Vocabulary 110

Words and Expressions Commonly Used in Foreign Trade 111

Preposition 114

Business Conversations 115

Useful Expressions 117

Case Study 118

Exercises 121

Unit Nine Terms of Payment 123

Means of payment in international trade 123

Bill of exchange 123

Promissory Note 126

Cheque（Check） 126

Modes of International Payment 127

Remittance 127

Collection 128

Letter of Credit（L/C） 132

Specimen Letters 146

Vocabulary 156

Words and Expressions Commonly Used in Foreign Trade 157

Preposition 162

Business Conversations 164

Useful Expressions 165

Exercises 167

Unit Ten Insurance 175

Specimen Letters 177

Vocabulary 183

Words and Expressions Commonly Used in Foreign Trade 183

Preposition 186

Business Conversations 187

Useful Expressions 189

Exercises 190

Unit Eleven Shipment 192

Specimen Letters 193

Vocabulary 200

Words and Expressions Commonly Used in Foreign Trade 202

Preposition 204

Business Conversations 206

Useful Expressions 207

Exercises 208

Unit Twelve Complaints and Adjustments 210

Specimen Letters 213

Vocabulary 218

Words and Expressions Commonly Used in Foreign Trade 219

Preposition 221

Business Conversations 223

Useful Expressions 224

Exercises 225

Unit Thirteen Exporting,Importing and Countertrade 228

Exporting 228

Advantages of Exporting 229

Disadvantages of Exporting 230

Procedures of Exporting 230

A Systematic Approach to Exporting 232

Importing 236

Procedures of Import 237

Countertrade 238

Vocabulary 240

Unit Fourteen Foreign Direct Investment and Collaborative Ventures 241

Trends in Foreign Direct Investment and Collaborative Ventures 241

Motives for Foreign Direct Investment（FDI）and Collaborative Ventures 242

Market-Seeking Motives 243

Resource or Asset-Seeking Motives 243

Efficiency-Seeking Motives 244

Foreign Direct Investment 245

Key Features of FDI 245

Factors to consider in selecting FDI locations 246

The Nature of Ownership in FDI 249

International Collaborative Ventures 250

Equity Joint Ventures 250

Project-Based,Non-Equity Ventures 251

Differences between these two types of collaborative ventures 251

Managing Collaborative Ventures 252

Understand Potential Risks in Collaboration 253

Pursue a Systematic Process for Partnering 253

Ensure Success with Collaborative Ventures 254

Success Factors in Collaborative Ventures 254

The Experience of Retailers in Foreign Markets 255

Challenges of International Retailing 256

International Retailing Success Factors 256

Vocabulary 258

Unit Fifteen E-Commerce 259

Reasons for the fast development of E-commerce 260

Role of Intermediary in E-commerce 261

Two modes of E-commerce 261

How to start E-commerce 262

Barriers to E-commerce development 264

Vocabulary 265

Appendix 1 The Uniform Customs and Practice for Documentary Credits,2007 Revision,ICC 266

Appendix 2 Documents 289

参考文献 302

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