会展实务英语PDF电子书下载

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Module 1 Services before an Exhibition 3

Unit 1 推广展会 3

Task 1 Introducing an Exhibition 4

Task 2 Inviting to an Exhibition 7

Task 3 Enquiring about an Exhibition 11

Task 4 Choosing an Exhibition 13

Unit 2 安排参展 19

Task 1 Booking a Stand 20

Task 2 Arranging Shipping 26

Task 3 Handling Insurance 28

Task 4 Making Travel Arrangements 30

Unit 3 进驻展馆 33

Task 1 Building the Booth 34

Task 2 Decorating the Booth 38

Task 3 Training Booth Staff 40

Module 2 Services at an Exhibition 47

Unit 4 接待客户 47

Task 1 Receiving Customers at a Booth 48

Task 2 Socializing with Clients 53

Task 3 Going Sightseeing with Clients 57

Unit 5 推介产品 63

Task 1 Presenting Products 64

Task 2 Talking with Visitors about New Products 67

Task 3 Learning to Present Effectively 70

Unit 6 洽谈业务 79

Task 1 Negotiating about Price 80

Task 2 Negotiating about Payment 86

Task 3 Negotiating about Shipment 89

Task 4 Negotiating about Packing and Insurance 92

Unit 7 签订合同 99

Task 1 Drawing up a Contract 100

Task 2 Amending a Contract 107

Task 3 Signing a Contract 110

Module 3 Services after an Exhibition 117

Unit 8 跟进业务 117

Task 1 Learning Exhibition Follow-up Strategy 118

Task 2 Planning After-show Marketing Activities 121

Task 3 Following up Sales Orders＆Prospects 125

Unit 9 分析会展成效 131

Task 1 Measuring the Success of an Exhibition 132

Task 2 Reporting Exhibition Results1 35

Task 3 Writing Reports on Exhibition Results 137

Key to the Activities 149

Unit 1 推广展会 149

Unit 2 安排参展 157

Unit 3 进驻展馆 165

Unit 4 接待客户 171

Unit 5 推介产品 175

Unit 6 洽谈业务 181

Unit 7 签订合同 187

Unit 8 跟进业务 193

Unit 9 分析会展成效 201

Appendices 209

附录1 常用外贸专业术语缩略词 209

附录2 国际展览专业术语 211

附录3 部分展览专业网站 219

参考文献 220

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