21世纪国际商务英语写作 理论与实践 第2版PDF电子书下载

本书为商务英语写作教材，分为理论篇和实践篇两大部分，共17章。第一部分理论片主要内容有商务英语写作的基本原则、词的选择与句子修辞等；第二部分实践篇主要包括备忘录、电子邮件、商业书信的格式等。

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PART ONE A RHETORIC FOR BUSINESS WRITERS 1

Chapter 1 The Basic Principles of Good Business Writing 1

Chapter 2 Diction and Effective Sentences 9

Chapter 3 The Paragraph and the Whole Composition 30

Chapter 4 Style and Tone 50

PART TWO INTERNATIONAL BUSINESS WRITING 69

Chapter 5 Memos and E-mail Messages 69

Chapter 6 Format and Layout of Business Letters 84

Chapter 7 Resumes and Job Application Letters 96

Chapter 8 Enquiries and Replies 111

Chapter 9 Quotations,Sales Letters,Firm Offers and Counter Offers 123

Chapter 10 Orders and Order Acknowledgements 134

Chapter 11 Payments 147

Chapter 12 Shipment and Packing 164

Chapter 13 Insurance 177

Chapter 14 Complaints and Claims 192

Chapter 15 Agencies 209

Chapter 16 International Commercial Contracts（Ⅰ） 222

Chapter 17 International Commercial Contracts（Ⅱ） 235

Appendix A Business Telex Abbreviations 252

Appendix B Business Abbreviations 259

Appendix C Keys to the Exercises 264

Bibliography 285

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