国际出版与传播英语系列教材 新媒体写作简明英语教程PDF电子书下载

本书用媒介的理论与视角全面而系统地阐释了新媒介写作的本质特征、功能特点和写作要素等内在本体。重点诠释在新媒介下出现的各种新型文本写作;既包含网络媒体——博客中交互式写作、超文本写作等各类型写作;也涵盖移动媒介——手机短信写作等。展示近年来新媒介写作研究的最新成果,力求体现当今现代意识和新媒介精神。构架上既贯穿了一定的新媒介中各文体的写作知识,同时也提供了针对新媒介有效而实在的写作指导。

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Part One Guidelines for Good Writing 2

Chapter 1 Understanding Today's Audiences 2

Section A Reaching Audiences 2

Section B Knowing Audiences 6

Chapter 2 Fundamentals of Good Writing 17

Section A Grammar,Spelling and Punctuation 17

Section B Words,Sentences and Paragraphs 28

Chapter 3 Writing Skills 46

Section A The Writing Process 46

Section B Improve Writing Skills 52

Part Two Gathering Information 72

Chapter 4 Researching and Observation 72

Section A Researching for Information 72

Section B Observation 77

Chapter 5 Interviewing and Quotes 88

Section A Interviewing 88

Section B Selecting and Using Quotes 101

Part Three Different Types of Media Writing 116

Chapter 6 Type of Writing′—the News 116

Section A Introduction to Journalistic Writing 116

Section B How to Write a News Article 119

Chapter 7 Type of Writing—the Blog 129

Section A The Introduction of Blog 129

Section B Blog Writing 135

Chapter 8 Type of Writing—Text Message（SMS） 145

Section A Linguistic Properties and Style of SMS 145

Section B Writing Text Messages 149

主要参考书目 156

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