书籍 国际贸易与竞争  战略与管理案例与要点  英文版  第2版的封面

国际贸易与竞争 战略与管理案例与要点 英文版 第2版PDF电子书下载

戴维·B.约夫(DavidB.Yoffie) (美)本杰明·戈梅斯-卡瑟雷斯(BenjaminGomes-Casseres)著

购买点数

17

出版社

沈阳:东北财经大学出版社;McGraw-Hill出版公司

出版时间

1998

ISBN

7810444654

标注页数

574 页

PDF页数

590 页

图书目录

Theories of International Trade 1

1. Note on Comparative Advantage 3

2. Note on Sources of Comparative Advantage 9

3. "New" Theories of lnternational Wade 15

Comparative Advantage and Industry Structure 33

4. The Japanese Facsimile Industry in 1990 33

5. The Global Semiconductor lndustry, 1987 55

6. The Global Computer Industry 78

Comparative Advantage and 105

Corporate Strategy 105

7. B-W Footware 107

8. Lotus Development CorPoration:Entering lnternational Markets 125

9. Hoechst and the German Chemical Industry 141

1O. Hoechst in the United States (A) 159

Intermediation and lnternational Trade 179

11. Japan's Sogoshosha 181

12. General Electric Trading Company, 1985 198

13. Note on Wade Finance 216

PART FIVE 237

Alliances in International Competition 237

14. Swissairl's Alliances 239

15. Xerox and Fuji Xerox 264

16. Mips Computer Systems (A) 291

17. The FS'X Project 313

The Political Economy of Trade Policy 335

18. Textiles and the Multi-Fiber Arrangement 337

19. Note on Free Trade and Protectionism 353

20. Europe 1992 361

21. North American Free Trade Argeement: Free for Whom? 384

22. The General Agreement on Tariffs and Trade 414

Trade Policy and Corporate Strategy 423

23. Searching for Trade Remedies: The U.S. Machine Tool Industry, 1983 425

24. United States bede Law 439

25. The Semiconductor Industry Association and the Trade Dispute with Japan (A) 457

26. Canada Packers and the Canada U.S. Free Trade Agreement 474

Industrial Policy and International Competition 495

27. Motorola and Japan (A) 497

28. Collision Course in Commercial Aircraft: Boeing-Airbus-Mc Donnell Douglas 1991 (A) 510

29. Zenith and High Definition Television, 199O 530

30. Fusion Systems Corporation in Japan(A) 544

查看更多关于国际贸易与竞争 战略与管理案例与要点 英文版 第2版的内容

在线购买PDF电子书
下载此书RAR压缩包