管理沟通指南 有效商务写作与交谈 第4版PDF电子书下载

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ⅠCOMMUNICATION STRATEGY 2

Communicator Strategy 4

Audience Strategy 10

Message Strategy 18

Channel Choice Strategy 24

Culture Strategy 29

Strategy Checklist 32

Guide to the Guide 33

ⅡWRITING：THE PROCESS 34

Composing Efficiently 36

Dealing With Writing Problems 46

ⅢWRITING：MACRO ISSUES 50

Document Design 52

Coherence and Emphasis 59

Effective Paragraphs 64

ⅣWRITING：MICRO ISSUES 66

Editing for Brevity 68

Choosing a Style 74

Writing Checklists 82

ⅤSPEAKING：VERBAL STRUCTURE 84

Tell/Sell Presentations 86

Questions and Answers 91

Consult/Join Meetings 95

Group Collaborations 104

Special Speaking Situations 106

ⅥSPEAKING：VISUALAIDS 110

Designing the Presentation as a Whole 112

Designing Each Individual Chart 118

Choosing Visual Aid Equipment 134

Using Visual Aids Effectively 138

ⅦSPEAKING：NONVERBAL SKILLS 144

Nonverbal“Sending”：Delivery Skills 146

Nonverbal“Receiving”：Listening Skills 158

Speaking Checklists 162

APPENDIX A 164

Formats for Memos，ReportS，and Letters 172

APPENDIX B 172

Correct Words 176

APPENDIX C 176

Unbiased Language 179

APPENDIX D 179

Grammar and Usage 185

APPENDIX E 185

Punctuation 191

BIBLIOGRAPHY 191

INDEX 195

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