书籍介绍
图书目录
序言 1
互联网浪潮席卷而至 1
集团化稳步推进 23
产业化经营势在必行 37
策划之风愈演愈盛 53
无形资产浮出水面 71
数字化将成生存状态 85
全球化趋势渐露端倪 97
WTO无法不面对 105
后记 116
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