书籍 经理人财务知识  英文本的封面

经理人财务知识 英文本PDF电子书下载

小威廉·J.布伦斯(William J.Bruns Jr.)等编写

购买点数

9

出版社

北京:中国人民大学出版社

出版时间

2002

ISBN

7300041655

标注页数

161 页

PDF页数

167 页

图书目录

Introduction to Financial Concepts 1

Note on the Financial Perspective:What Should Entrepreneurs Know? 1

Short-term Financial Management 23

Note on Bank Loans 23

Long-term Financial Management 41

Note on Financial Programming Over Long Horizons 41

Investment Management 53

Introduction to Portfolio Theory 53

Basic Capital Investment Analysis 61

Risk Management 67

Introduction to Derivative Instruments 67

Valuation 93

What s It Worth?A General Manager s Guide to Valuation 93

Diversification,the Capital Asset Pricing Model,and the Cost of Equity Capital 107

Special Topics 121

The Foreign Exchange Market:Background Note and Problem Set 121

A Note on Mergers and Acquisitions and valuation 135

Appendix 151

For Further Reading 159

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