商务英语教师学养丛书 商务话语 篇章与语境PDF电子书下载

商务英语教师学养丛书是一套专门针对商务英语教学和研究的原版专著，涉及专门用途英语、商务会议英语、商务讲座英语、商务英语语言学研究等，对外语教师与研究者极具参考价值。本书共收录国际上商务话语研究专家的论文九篇，重点围绕绕商务话语研究中语篇与语境的关系展开论述和研究，强调了语境对商务话语的重要性。

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Introduction&ANNA TROSBORG/POUL ERIK FLYVHOLM J？RGENSEN 7

Genres in Business Contexts&VIJAY K.BHATIA 17

Constructing Business Messages:From Context to Message Production&POUL ERIK FLYVHOLM J？RGENSEN 41

Relevance and Coherence in Decision-Making Meetings&KARIN SODE 65

The Organization of Enterprise Discourse&BRITT-LOUISE GUNNARSSON 83

Ethos and Pathos Representations in Mission Statements:Identifying Virtues and Emotions in an Emerging Business Genre&MARIA ISAKSSON 111

Asymmetries in the Negotiation of International Contracts in Brazil&CELINA FRADE 139

What Do You Call Your Colleagues?Address-Forms in Cross-Cultural Communication&AKIKO OKAMURA 161

Acquiring Prescriptive Business Pragmatics:The Case of Customer Complaints Handling&ANNA TROSBORG/PHILIP SHAW 185

Prescriptive Business Pragmatics:How Valid Is It across Cultures?&PHILIP SHAW/OFELIA A.PALERMO/PAUL GILLAERTS/J.PIET VERCKENS/MIDORI SHINOHARA/EVERETT JACOBS 225

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