商务英语谈判PDF电子书下载

本书包含两大模块共14项目。第一个模块商务谈判理论，由4个项目构成。第一个项目主要介绍商务谈判的有关基本知识，包括谈判类型、风格以及商务谈判中必须遵循的准则等。第二个项目主要介绍文化对商务谈判的影响并提出了一些建议。第三个项目介绍了商务谈判的礼仪。

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Brief Introduction to Characters and Companies 1

Module 1 Theories of International Business Negotiation 3

Project 1 An Introduction to International Business Negotiation 5

Project 2 Impacts of Cultural Differences on International Business Negotiation 11

Project 3 Etiquette in International Business Negotiation 19

Project 4 Phases of International Business Negotiation 31

Module 2 Practice on International Business Negotiation 39

Project 5 Establishing Business Relations 41

Project 6 Inquiry and Offer 55

Project 7 Price Negotiation 67

Project 8 Terms of Payment 79

Project 9 Packing 91

Project 10 Delivery and Shipment 103

Project 11 Insurance 117

Project 12 Signing a Contract 131

Project 13 Contract Execution 147

Project 14 Dispute Settlement 163

Keys for Exercises 177

References 190

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