国家商务英文读本 国际商务管理基础 第2版PDF电子书下载

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Part One　Introduction to International Business 1

Unit 1　Studying International Business—an Introduction 3

Unit 2　International Trade Issues 14

Unit 3　International Investment Flows 26

Unit 4　International Cooperation among Nations（Ⅰ） 39

Unit 5　International Cooperation among Nations（Ⅱ） 55

Unit 6　Balance of Payments Accounts and the International Monetary System 66

Case Study for Part One 82

Part Two　Environment of International Business 85

Unit 7　The Cultural Environment of International Business 87

Unit 8　The Political Environment of International Business 99

Unit 9　The Competitive and Technological Environment（Ⅰ） 109

Unit 10　The Competitive and Technological Environment（Ⅱ） 120

Case Study for Part Two 129

Part Three　International Business Preparation and Entry 133

Unit 11　Doing Business Ethically and Responsibly 135

Unit 12　Key Players in International Business 145

Unit 13　International Business Research 157

Unit 14 International Business Entry Modes 174

Case Study for Part Three 185

Part Four　Management of International Business 189

Unit 15　International Marketing Management（Ⅰ） 191

Unit 16　International Marketing Management（Ⅱ） 207

Unit 17　International Financial Management 222

Unit 18　International Logistics Management（Ⅰ） 235

Unit 19　International Logistics Management（Ⅱ） 245

Unit 20　International Human Resource Management 256

Case Study for Part Four 268

Key to Exercises 271

References 275

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