MBA英文案例阅读 上 战略管理篇·人力资源管理篇PDF电子书下载

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第一篇 战略管理 3

1．Tapping India’s Potential 3

2．Dr Pepper/Seven-Up 10

3．Microsoft Corporation 24

4．Plant Barry and the International Brotherhood of Electrical Workers 52

5．Reebok International Inc．The Athletic Footwear Industry 70

6．The History of Kentucky Fried Chicken 98

7．The Walt Disney Company 109

8．Victoria Heavy Equipment Limited 149

第二篇 人力资源管理 173

1．The Ozark Foundry：Expansion and Human Resource 173

2．Filmore Electric Company：People at Work 185

3．Regina Shoes Ltd：Job Analysis for Human Resource Manager’s Position 206

4．Job Description：Skill-based? Role? Performance? or Defence? 218

5．IBM：National HR Service Center 229

6．P．T．Natra Raya：Localization and Human Resource Management 247

7．Appointing the New Advertising Manager 264

8．How to Recruit What We Wanted? 280

9．People Express：Understaffing 294

10．Kuwait：Training Programs in the Ministry of Finance 318

11．Human Resource Management at Isetan 332

12．Fiat Group：Management by Objectives(MBO) 343

13．Microtronics：Human Resource System 360

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