国际商务谈判 英文版 第2版PDF电子书下载

为了能让读者和教师更好地使用本教材和保持原版教材的完整性，2版专门增加了一章如何在实战中应用谈判策略从而实现“双赢谈判”的深度阅读内容，以期为读者展现如何运用谈判理论指导谈判实践的全过程。此外，2版还在每章提供了通过成功国际商务谈判最终达成企业投资并购行为的最新案例。

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Part Ⅰ An Overview of International Business Negotiation 1

Chapter 1 Introduction to International Business Negotiation 3

Chapter 2 Preparation for Negotiation 19

Chapter 3 The Negotiation Process 39

Chapter 4 Closing Negotiation and Relevant Contract 55

Part Ⅱ Negotiation Mechanism 73

Chapter 5 Strategies and Tactics 75

Chapter 6 Game Theory Perspective 103

Chapter 7 Obstacles and Risks 117

Part Ⅲ Practical Negotiation and Self-development 133

Chapter 8 Being a Good Negotiator 135

Chapter 9 Negotiation in Different Business Fields 149

Chapter 10 Different Cultures and Business Negotiation 173

Deep Reading 191

Final Test 213

KEYS 217

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