商务知识导读 英文版 第2版PDF电子书下载

《商务知识导读》的主要编写目的是为高校学生和对商务英语（BEC）感兴趣的考生提供相关的商务背景知识，扩大学生的商务知识面，加深对商务英语概念的进一步了解。本书所涵盖的商务概念、主要商务词汇以及相关商务资料的阅读，帮助学生获得西方商务文化信息，了解中西方商务文化的差异。

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Unit 1 Company 1

Unit 1a Company Structure 1

Unit 1b Corporate Culture 10

Unit 2 Jobs 19

Unit 2a Job Description 19

Unit 2b Flexible Working Patterns 28

Unit 3 Marketing 37

Unit 3a Sales 37

Unit 3b Brand 45

Unit 4 Staff 55

Unit 4a Performance 55

Unit 4b Company Benefits 63

Unit 5 Business Communication 75

Unit 5a Means of Communication 75

Unit 5b Business Travel 83

Unit 6 Human Resources 91

Unit 6a Recruitment 91

Unit 6b Staff Motivation 100

Unit 7 Finance 109

Unit 7a Accounting 109

Unit 7b Finance 120

Unit 8 Company Development 129

Unit 8a Research and Development 129

Unit 8b Cross-cultural Business 136

Unit 9 E-business 145

Unit 9a E-business 145

Unit 9b Online Shopping 154

Unit 10 Social Responsibility 163

Unit 10a Health and Safety 163

Unit 10b Business Ethics 171

Glossary 179

Index 207

References 211

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