国际商务函电PDF电子书下载

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Part Ⅰ Layout of Business Letter Writing 1

1.1 Layout of Business Letters 2

1.2 Format of Business Letters 7

1.3 Addressing an Envelope 9

1.4 General Procedures and Outline forBusiness Letter Writing（写信的基本步骤和框架） 10

Part Ⅱ General Business Letters 13

2.1 Name Card 14

2.2 Letter of Invitation 16

2.3 Invitation Card 19

2.4 Letters of Thanks 22

Part Ⅲ Business Letters in International Trade 27

3.1 Negotiation of the Contract 28

3.1.1 Establishment of Business Relations 28

3.1.2 Enquiries and Replies 39

3.1.3 Offers and Counter Offers 49

3.1.4 Sales Promotion 60

3.1.5 Conclusion of Business 72

Supplement A Specimen of a Sales Contract 79

3.2 Execution of the Contract 83

3.2.1 Terms of Payment 83

3.2.2 Establishment of and Amendment to L/C 93

Supplement Letter of Credit 103

3.2.3 Packing and Shipment 108

3.2.4 Insurance 120

3.2.5 Complaints and Claims 131

3.2.6 Agency 144

3.2.7 Invitation to Bid and Submit to Bid 155

Appendix 165

Key to the exercises 169

参考文献 187

联编学校名单（以字母排序） 188

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