电子商务英语PDF电子书下载

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Unit one Brief Introduction to Internet 1

Lesson 1　What Can We Do on Internet? 1

Lesson 2　WWW,Search Engine and E-mail 7

Unit Two Brief Introduction to Electronic Commerce 15

Lesson 3　A Case of E-commerce 15

Lesson 4　What Is E-commerce? 23

Unit Three Categories of the E-commerce 29

Lesson 5　Business to Consumer EC 29

Lesson 6　Business to Business EC 36

Unit Four E-marketing 43

Lesson 7　Going Global with E-marketing 43

Lesson 8　How to Build a Website That Sells? 49

Unit Five E-payment System 56

Lesson 9　Credit Card 56

Lesson 10　Digital Cash 62

Unit Six Security and E-commerce 68

Lesson 11　Firewall 68

Lesson 12　Encryption and Digital Signature 75

Unit Seven Prospect for E-commerce 82

Lesson 13　The Future of E-commerce 82

Vocabulary 88

Appendix 95

AppendixⅠ For Further Study　参考译文 95

AppendixⅡ 课后练习答案 97

参考文献 105

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