国际商务管理英语阅读听说教程PDF电子书下载

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Lesson One Fundamentals of Planning 企业策划原则 1

Passage 1 1

Passage 2 4

Passage 3 8

Passage 4 11

Case Discussion:案例讨论 16

Quaker Oats Focuses on a Planning Problem 16

Lesson Two Making Decisions 市场决策 19

Passage 1 19

Passage 2 22

Passage 3 25

Passage 4 29

Case Discussion：案例讨论 34

The Decision to Change at General Motors Corporation 34

Lesson Three Multinational Enterprise and Management 跨国企业及管理 37

Passage 1 37

Passage 2 40

Passage 3 44

Passage 4 47

Case Discussion:案例讨论 50

ARCO Chemical Develops a Worldwide Strategy 50

Lesson Four Information Technology 信息与技术 51

Passage 1 51

Passage 2 54

Passage 3 57

Passage 4 61

Case Discussion:案例讨论 65

David Battles Goliath for the Power of Information on the Internet 65

Lesson Five Quality Management 质量管理 68

Passage 1 68

Passage 2 72

Passage 3 75

Passage 4 79

Total Quality Management: Learning to Make it Work 83

Case Discussion:案例讨论 83

Lesson Six Strategic Management 战略管理 85

Passage 1 85

Passage 2 88

Passage 3 92

Passage 4 96

Case Discussion:案例讨论 99

How New Strategies Could Make a Difference at IBM 99

Passage 1 101

Lesson Seven Risk Management and Insurance 风险管理及保险 101

Passage 2 103

Passage 3 108

Passage 4 112

Case Discussion:案例讨论 116

The Risk of Computer Viruses 116

Lesson Eight Human Relations and Motivation 人事关系及激励 118

Passage 1 118

Passage 2 121

Passage 3 125

Passage 4 128

Case Discussion:案例讨论 131

The Motivation Crisis: Hitting the Wall 131

Lesson Nine Marketing Management 营销管理 133

Passage 1 133

Passage 2 136

Passage 3 139

Passage 4 143

Case Discussion:案例讨论 146

Changing Consumers Minds about Meat 146

Lesson Ten Financial Management 财务管理 148

Passage 1 148

Passage 2 151

Passage 3 154

Passage 4 158

Case Discussion:案例讨论 162

Credit for Sale 162

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