新视界商务英语系列教材 综合商务英语 第4册PDF电子书下载

《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本书为教材的第4册。

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Unit 1 Business Communication 1

Text A Twelve Secrets of Effective Business Communication 2

Text B Communicating Effectively for Business 18

Chinese and International Culture Tour 28

Case Study 30

Unit 2 Business Negotiation 33

Text A The Art of Negotiating 34

Text B Negotiation Strategy:Seven Common Pitfalls to Avoid 49

Chinese and International Culture Tour 57

Case Study 59

Unit 3 Takeovers and Mergers 61

Text A Mergers and Acquisitions:Understanding Takeovers 62

Text B 2017 Bodes Well for Chinese Takeovers 78

Chinese and International Culture Tour 90

Case Study 92

Unit 4 Finance and Banking 93

Text A On the Way:Chinese Capital’s Journey to the World 94

Text B Which Is Better:Saving Money or Paying Down Debt？ 109

Chinese and International Culture Tour 116

Case Study 118

Unit 5 Stocks and Bonds 121

Text A Stocks vs.Bonds 122

Text B Where to Put Your Cash While Savings Rates Are Rock-bottom？ 136

Chinese and International Culture Tour 146

Case Study 147

Unit 6 E-commerce 149

Text A Making the Most of China’s E-commerce Boom 150

Text B What Does the Store of the Future Look Like？ 164

Chinese and International Culture Tour 173

Case Study 175

Unit 7 Risk Management 177

Text A Risk Management 178

Text B The Main Types of Business Risk 195

Chinese and International Culture Tour 203

Case Study 206

Unit 8 Corporate Culture 209

Text A Does Corporate Culture Really Matter？ 210

Text B Risky Rhetoric:When Personal Opinions Damage Corporate Brands 225

Chinese and International Culture Tour 236

Case Study 237

Unit 9 Green Economy 239

Text A Green Economy 240

Text B Rise of Personal SolarPower 255

Chinese and International Culture Tour 261

Case Study 263

Unit 10 China’s Economy and the World 265

Text A A Breath of Fresh Air 266

Text B How China’s Economy Influences the US 283

Chinese and International Culture Tour 290

Case Study 292

附录一 Glossary 295

附录二 TEM-8（2015-2017） 305

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