商务英语理论与实务PDF电子书下载

《商务英语理论与实务》根据作者多年的商务英语教学实践经验编写而成，将专业知识划分为若干个情境，对内容进行提炼和整合，突出专业性和实用性，达到以情景任务驱动教学的目的。《商务英语理论与实务》共分7个情境，内容涉及商务绪论、跨文化交际、人力资源、市场营销、企业管理、国际贸易、金融学。《商务英语理论与实务》以语言为基础，以商科知识为依托，同时强调专业语言的使用能力培养，突出实训，强调专业知识和商科语言的模块整体性和情境性，注重可操作性和模拟性。《商务英语理论与实务》适合作为高职高专商务英语专业教材，也适用于想学习商务英语知识的读者，还可以作为一般商务和其他商科专业学生的参考用书，帮助提高涉外岗位所需的实际英语和专业知识运用能力。

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Situation 1 Introductory Remarks 1

Task 1 The Definition of Business and Its Nature 1

Task 2 Business Ethics 8

Task 3 Business Strategies 17

Task 4 Business Environment 26

Situation 2 Intercultural Communication 35

Task 1 Business Introductions 35

Task 2 Business Etiquette 43

Task 3 Cross-cultural Communication Strategies 54

Task 4 Business Negotiation Strategies 63

Situation 3 Human Resource 70

Task 1 Introduction of Human Resource 70

Task 2 Recruitment 77

Task 3 Corporate Culture 88

Task 4 Training and Developing Employees 96

Situation 4 Marketing 104

Task 1 Marketing Concept 104

Task 2 Advertising 111

Task 3 Products 118

Task 4 Exhibition 124

Situation 5 Management 134

Task 1 The Development of Management Thought 134

Task 2 The Four Management Functions 147

Task 3 Areas of Management 157

Task 4 Managerial Skills 165

Task 5 Management System 173

Situation 6 International Trade 181

Task 1 Introduction of International Trade 181

Task 2 Import and Export Transactions 188

Task 3 Enquiry,Offer and Quotation 193

Task 4 Contract 200

Task 5 International Payment 206

Task 6 Trade Barriers 213

Task 7 Customs 221

Task 8 Inspection,Claim,Force Majeure and Arbitration 223

Task 9 International Cargo Transport 228

Task 10 International Cargo Transportation Insurance 237

Situation 7 Financing 249

Task 1 Currency 249

Task 2 Investment 258

Task 3 The International Monetary Fund(IMF) 269

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