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顾客资产管理是目前国内营销学界研究的前沿和热点问题之一。Roland T.Rust等编著的《顾客资产管理》一书系统介绍了顾客资产管理的相关概念和分析工具，包括：顾客管理的框架，顾客资产分析的数学模型和分析工具，...
