BROADCAST ADVERTISING:A COMPREHENSIVE WORKING TEXTBOOK THIRD EDITION
SHERILYN K.ZEIGLER HERBERT H.HOWARD1984 年出版348 页ISBN:0813800722
WORKING BUT POOR:AMERICA'S CONTRADICTION REVISED EDITION
SAR A.LEVITAN FRANK GALLO ISAAC SHAPIRO1993 年出版152 页ISBN:0801845750