DRUG AND DEVICE PRODUCT LIABILITY LITIGATION STRATEGY
MARK HERRMANN DAVID B.ALDEN2012 年出版524 页ISBN：0199734948
MARKETING MANAGEMEN:STRATEGY AND CASES 3RD EDITION
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Operations management:strategy and analysis （Sixth edition）
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CORPORATE STRATEGY A RESOURCE-BASED APPROACH
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Managerial economics and business strategy 2nd ed.
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CONSUMER BEHAVIOR:BUILDING MARKETING STRATEGY SEVENTH EDITION
DEL I.HAWKINS ROGER J.BEST KENNETH A.CONEY1998 年出版760 页ISBN：0256218951
ESSENTIAIS OF MARKETING A MARKETING STRATEGY PLANNING APPROACH
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