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(美)迈克尔·西尔弗斯坦(Michael J. Silverstein),(美)约翰·巴特曼(John Butman)著;方海萍等译2006 年出版262 页ISBN:7300076564
本书总结出消费者的新模式:趋优消费——寻找满足其情感需求的质有优价高的商品,趋低消费——寻找价廉物美物有所值的商品。
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PSYCHOLOGY:THE SCIENCE OF MIND AND BEHAVIOR SECOND EDITION
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ARE WE UNIQUE?:A SCIENTIST EXPLORES THE UNPARALLELED INTELLIGENCE OF THE HUMAN MIND
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PERCEPTION AND THE EVOLUTION OF STYLE A NEW MODEL OF MIND
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