DIRECT MARKETING SECOND EDITION
HERBERT KATZENSTEIN WILLIAM S.SACHS1992 年出版514 页ISBN：0023624256
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R.D.PURCHON2222 年出版560 页ISBN：0080210287
GLOBAL MARKETING SECOND EDITION
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MARKETING RESEARCH INA MARKETING ENVIRONMENT SECOND EDITION
WILLIAM R.DILLON THOMAS J.MADDEN NEIL H.FIRTLE1987 年出版853 页ISBN：
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WAYNE M.BECKER DAVID W.DEAMER1991 年出版886 页ISBN：0805308709
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JOHN C.GREEN DANIEL M.SHEA1996 年出版428 页ISBN：0847682668
