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CONSUMER BEHAVIOR AND MARKETING STRATEGY EIGHTH EDITION
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MARKETING MANAGEMENT KNOWLEDGE AND SKILLS FOURTH EDITION
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HOSPITALITY MARKETING PRINCIPLES AND PRACTICE SECOND EDITION
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MARKETING MANAGEMENT STRATEGIES AND PROGRAMS FIFTH EDITION
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本书建立起一个框架，帮助理解市场营销的重要问题，如顾客、市场细分、选择目标市场、品牌发展、定价、创新和市场营销的实施，这些是市场营销实践的脊梁。...
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