STUDY GUIDE MARKETING 4TH EDITION
JOEL R.EVANS AND BARRY BERMAN1990 年出版435 页ISBN:
STUDY GUIDE CONTEMPORARY MARKETING WIRED NINTH EDITION
LOUIS E.BOONE DAVID L.KURTZ1998 年出版686 页ISBN:0030190320
STUDY GUIDE TO ACCOMPANY MARKETING
COURTLAND L.BOVEE AND JOHN V.THILL1992 年出版330 页ISBN:
MARKETING:A PRACTICAL APPROACH 4TH EDITION
PETER RIX2001 年出版570 页ISBN:0074708589
MARKETING RESEARCH:ONLINE RESEARCH APPLICATIONS 4TH EDITION
(美)阿尔文·伯恩斯,罗纳德 F.布什著;陈静宇改编2007 年出版399 页ISBN:9787111203551
本书大致分为营销调研概述、营销调研与实施和营销调研数据分析与调研报告三大部分。本书具有鲜明的特点:充分考虑了SPSS的工具性作用,结合营销调研的具体方法系统介绍了SPSS的应用;紧密结合行业发展的趋势,深入...
STUDENT TEACHING:EARLY CHILDHOOD PRACTICUM GUIDE 4TH EDITION
JEANNE M.MACHADO AND HELEN MEYER-BOTNARESCUE2001 年出版527 页ISBN:
A PRACTICAL GUIDE TO FINANCIAL REPORTING STANDARDS (SINGAPORE) 4TH EDITION
NG ENG JUAN2009 年出版1119 页ISBN:9814248096