与众不同 极度竞争时代的生存 survival in our era of killer competition
（美）杰克·特劳特（Jack Trout），（美）史蒂夫·里夫金（Steve Rivkin）著；屈陆民译2005 年出版187 页ISBN：7508036603
本书为美国著名营销专家的代表作之一。书中阐述了在当今极度竞争的全球化市场中，变化是日新月异的，消费者面临无数的选择机会，因此无论是产品还是服务都要有与众不同之处，否则难以生存。...
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