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DAVID A.AAKER1982 年出版560 页ISBN：0130160067
STRATEGIC ADVERTISING MANAGEMENT THIRD EDITION
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ADVERTISING:PRINCIPLES AND PRACTICE:SECOND EDITION
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HOSPITALITY SALES AND ADVERTISING SECOND EDITION
JAMES R.ABBEY1993 年出版668 页ISBN：
ADVERTISING MEDIA A MANAGERIAL APPROACH SECOND EDITION
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