MARKETING PRINCIPLES & PERSPECTIVES THIRD EDITION
WILLIAM O.BEARDEN THOMAS N.INGRAM RAYMOND W.LAFORGE2001 年出版596 页ISBN:
PRINCIPLES OF MARKETING SECOND EDITION
JOEL R.EVANS1988 年出版594 页ISBN:9780023343407
PRINCIPLES OF MARKETING (NITH EDITION)
PHILIP KOTLER,GARY ARMSTRONG著2001 年出版785 页ISBN: