MARKETING MANAGEMENT THIRTEENTH EDITION
PHILIP KOTLER AND KEVIN LANE KELLER2011 年出版821 页ISBN:7302260974
本书分为8篇22章,分别从理解营销管理、洞察市场营销、联结顾客、培育强势品牌等8个方面展开阐述。
FOUNDATIONS OF PHYSIOLOGICAL PSYCHOLOGY FIFTH EDITION
NEIL R.CARLSON2002 年出版560 页ISBN:
ESSENTIALS OF MANAGERIAL FINANCE THIRTEENTH EDITION
2005 年出版808 页ISBN:0324258755
INTRODUCTION TO MANAGEMENT ACCOUNTING THIRTEENTH EDITION
2005 年出版696 页ISBN:0131440714
INTRODUCTION TO PHYSIOLOGICAL PSYCHOLOGY SECOND EDITION
CHARLES F.LEVINTHAL2222 年出版515 页ISBN:0134930568
AMERICAN UNIVERSITIES AND COLLEGES THIRTEENTH EDITION
1987 年出版2024 页ISBN:089925179X