Personal selling:a relationship approach
Ronald B.Marks2222 年出版587 页ISBN:0132428849
PERSONAL SELLING:ACHIEVING CUSTOMER SATISFACTION AND LOYALTY
2004 年出版504 页ISBN:0618260455
PROMOTION ADVERTISING PUBLICITY PERSONAL SELLING SALES PROMOTION
1981 年出版389 页ISBN:0137308957
fashion sales promotion THE SELLING BEHIND THE SELLING
1985 年出版223 页ISBN:0471861464