CONSUMER BEHAVIOR:BUILDING MARKETING STRATEGY SEVENTH EDITION
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Consumor behavior Implications for marketing strategy fourth edition
Del I.Hawkins and Rlger J.best and Kemmeth A.coney1989 年出版796 页ISBN:0256063311
CONSUMER BEHAVIOR IMPLICATIONS FOR MARKETING STRATEGY FIFTH EDITION
DEL I.HAWKINS AND ROGER J.BEST AND KENNETH A.CONEY1980 年出版674 页ISBN:0256094098
MARKETING STRATEGY:A DECISION-FOCUSED APPROACH SEVENTH EDITION
ORVILLE C.WALKER JOHN W.MULLINS2011 年出版351 页ISBN:9780073381152
ADVERTISING CAMPAIGN STRATEGY:A GUIDE TO MARKETING COMMUNICATION PLANS
DONALD PARENTE BRUCE VANDEN BERGH ARNOLD BARBAN JAMES MARRA1996 年出版363 页ISBN:0030128986
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ORVILLE C.WALKER HARPER W.BOYD JOHN MULLINS JEAN-CLAUDE LARRECHE2003 年出版365 页ISBN:0016531954
决胜市场营销 策略、工具和技巧 a complete action kit for turning marketing strategy into marketing reality
(英)彼特·杰威顿(Peter Cheverton)著;周建安,张书琴译2005 年出版387 页ISBN:7807281332
本书结合世界著名企业经典案例,全方位阐释市场营销最新理念,提供策略、工具和技巧等实用指南。