CONSUMER BEHAVIOR:BUILDING MARKETING STRATEGY SEVENTH EDITION

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DEL I.HAWKINS ROGER J.BEST KENNETH A.CONEY1998 年出版760 页ISBN：0256218951

CONSUMER BEHAVIOR IMPLICATIONS FOR MARKETING STRATEGY SIXTH EDITION

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DEL I.HAWKINS ROGER J.BEST KENNETH A.CONEY2222 年出版649 页ISBN：

PROMOTIONAL STRATEGY MANAGING THE MARKETING COMMUNICATIONS PROCESS SEVENTH EDITION

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1991 年出版753 页ISBN：

Consumor behavior Implications for marketing strategy fourth edition

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Del I.Hawkins and Rlger J.best and Kemmeth A.coney1989 年出版796 页ISBN：0256063311

CONSUMER BEHAVIOR IMPLICATIONS FOR MARKETING STRATEGY FIFTH EDITION

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DEL I.HAWKINS AND ROGER J.BEST AND KENNETH A.CONEY1980 年出版674 页ISBN：0256094098

THE SALES MANAGER'S BOOK OF MARKETING PLANNING

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1983 年出版244 页ISBN：0870944193

MARKETING STRATEGY:A DECISION-FOCUSED APPROACH SEVENTH EDITION

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ORVILLE C.WALKER JOHN W.MULLINS2011 年出版351 页ISBN：9780073381152

ADVERTISING CAMPAIGN STRATEGY:A GUIDE TO MARKETING COMMUNICATION PLANS

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DONALD PARENTE BRUCE VANDEN BERGH ARNOLD BARBAN JAMES MARRA1996 年出版363 页ISBN：0030128986

MARKETING STRATEGY A DECISION-FOCUSED APPROACH FOURTH EDITION

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ORVILLE C.WALKER HARPER W.BOYD JOHN MULLINS JEAN-CLAUDE LARRECHE2003 年出版365 页ISBN：0016531954

决胜市场营销 策略、工具和技巧 a complete action kit for turning marketing strategy into marketing reality

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（英）彼特·杰威顿（Peter Cheverton）著；周建安，张书琴译2005 年出版387 页ISBN：7807281332

本书结合世界著名企业经典案例，全方位阐释市场营销最新理念，提供策略、工具和技巧等实用指南。