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JAMES BERRY AND STANLEY MCGREAL2015 年出版374 页ISBN：1138873902
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（美） 詹姆斯·A·菲茨西蒙斯，莫娜·J·菲茨西蒙斯著；James A. Fitzsimmons，Mona J. Fitzsimmons 张金成，范秀成译2003 年出版529 页ISBN：7111116208
本书从服务的内涵与竞争战略、服务企业的构建、服务运营管理和迈向世界级的服务等四个方面宣告了作为服务管理研究前沿的体验经济时代的到来。...
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WILLIAM A.COHEN1991 年出版274 页ISBN：0471531332
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ROGER A.KERIN1990 年出版732 页ISBN：0205121292
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Strategic Planning For Public And Nonprofit Organizations A Guide To Strengthening And Sustaining Or
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The Middle East Peace Process and the EU Foreign Policy and Security Strategy In International polit
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CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR:AN ANTHROPOLOGICAL SOURCEBOOK
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