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AMBUSH MARKETING AND BRAND PROTECTION LAW AND PRACTICE SECOND EDITION
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ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SEVENTH EDITION
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SERVICES MARKETING Integrating Customer Focus Across the Firm Third Edition
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ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE SIXTH EDITION
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THOMAS H.SAWYER BERNIE GOLDFINE MICHAEL G.HYPES RICHARD L.LARUE TODD SEIDLER1988 年出版470 页ISBN：0787256870
