FUNDAMENTALS OF MODERN MARKETING THIRD EDITION
EDWARD W.CUNDIFF RICHARD R.STILL NORMAN A.P.GOVONI2222 年出版462 页ISBN：0133413888
Marketing Channels:A Management View Second Edition
1983 年出版512 页ISBN：0030589967
MARKETING DECISION MAKING analytic framework and cases
1984 年出版461 页ISBN：0538195207
MARKETING MANGAGEMENT STRATEGY AND CASES FIFTH EDITION
1989 年出版958 页ISBN：0471601659
MARKETING MANAGEMENT STRATEGIES AND PROGRAMS FOURTH EDITION
1991 年出版449 页ISBN：0070489424
SPORTS MARKETING COMPETITVE BUSINESS STRATEGIES DOR SPORTS
1994 年出版333 页ISBN：0138358931
CONSUMER BEHAVIOR AND MARKETING STRATEGY EIGHTH EDITION
2008 年出版555 页ISBN：0073529850
PROMOTIONAL STRATEGY:MANAGING THE MARKETING COMMUNICATIONS PROCESS
1986 年出版621 页ISBN：0256036438
