MARKETING 95/96 SEVENTEENTH EDITION
JOHN E.RICHARDSON1995 年出版246 页ISBN:1561343625
Marketing 97/98 (nineteenth edition)
John E. Richardson1997 年出版244 页ISBN:0697373169
MARKETING RESEARCH THIRD EDITION
GILBERT A.CHURCHILL1996 年出版863 页ISBN:0030983673
ESSENTIALS OF MARKETING MANAGEMENT
GREG W.MERSHALL2009 年出版371 页ISBN:9780078028786