BASIC MARKETING: A GLOBAL-MANAGERIAL APPROACH
WILLIAM D.PERREAULT E.JEROME MCCARTHY1960 年出版791 页ISBN:007228840X
Marketing management text and cases seventh edition
Douglas J.Dalrymple and leonard J.parsons2000 年出版707 页ISBN:0471332380
Web marketing for dummies(r)/ 2nd edition
Jan Zimmerman2009 年出版414 页ISBN:0470371811