FUNDAMENTALS OF MANAGEMENT NINTH EDITION
JAMES H.DONNELLY,JAME L.GIBSON AND JOHN M.IVANCEVICH1995 年出版0 页ISBN:
MANAGEMENT ACCOUNTING:CONCEPTS AND APPLICATIONS
[美]W.STEVE ALBRECHT EARL K.STICE JAMES D.STICE著2008 年出版500 页ISBN:
MARKETING MANAGEMENT THIRTEENTH EDITION
PHILIP KOTLER AND KEVIN LANE KELLER2011 年出版821 页ISBN:7302260974
本书分为8篇22章,分别从理解营销管理、洞察市场营销、联结顾客、培育强势品牌等8个方面展开阐述。