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本书从AddisonWesley出版公司引进，在原版内容不变的基础上，对其中的重点内容作了中文翻译，方便教师讲授和学生学习。本书主要有以下几个特色：1．灵活的编排。尽管本书主要是按时间先后顺序编排的，但每一时间的编排...
Consumor behavior Implications for marketing strategy fourth edition
Del I.Hawkins and Rlger J.best and Kemmeth A.coney1989 年出版796 页ISBN：0256063311
