营销管理架构=A FRAMEWORK FOR MARKETING MANAGEMENT
(美)PHILIP KOTLER ,KEVIN LANE KELLER著2012 年出版362 页ISBN:
STUDY GUIDE CONTEMPORARY MARKETING WIRED NINTH EDITION
LOUIS E.BOONE DAVID L.KURTZ1998 年出版686 页ISBN:0030190320
PUBLIC & NONPROFIT MARKETING READINGS & CASES SECOND EDITION
CHRISTOPHER H.LOVELOCK CHARLES B.WEINBERG1990 年出版360 页ISBN:0894261452
MARKETING BASIC CONCEPTS AND DECISIONS FOURTH EDITION
WILLIAM M.PRIDE O.C.FERRELL1985 年出版752 页ISBN:0395357098
SERVICES MARKETING:TEXT AND CASES THIRD EDITION
STEVE BARON KIM HARRIS TONI HILTON2009 年出版358 页ISBN:0230520936