MARKETING THEORY:THE PHILOSOPHY OF MARKETING SCIENCE
1983 年出版515 页ISBN:0256028478
MARKETING CONCEPTS AND STRATEGIES TENTH EDITION
WILLIAM M.PRIDE O.C.FERRELL1997 年出版666 页ISBN:0395837936
MARKETING CONCEPTS AND STRATEGIES NINTH EDITION
WILLIAM M.PRIDE O.C.FERRELL1995 年出版753 页ISBN:0395738903
MARKETING:CREATING VALUEFOR CUSTOMERS SECOND EDITION
GILBERT A.CHURCHILL J.PAUL PETER1998 年出版630 页ISBN:0256228779